# sirf.

> sirf. is a media and content house for personal branding, social media growth and branding. It works with five clients at a time, never a sixth, and does one thing at a time for each, with a senior team and full attention. "Sirf" is Hindi and Urdu for "only".

Website: https://www.sirf.website/
FAQ: https://www.sirf.website/faq
Contact: sirfconvos@gmail.com
Book a 30-minute call: https://cal.com/prasan-singh/sirfyou
Founder: Prasan Singh (https://linkedin.com/in/prasan-singh)

## Personal branding

sirf. builds personal brands for founders, CEOs and leaders: positioning, voice, and the content system that carries it across LinkedIn, Instagram, YouTube and short-form video. The founder's time commitment is about six hours a month, with regular account-manager check-ins, content feedback three times a week, one point of contact and no repeated briefs.

## Profile optimisation

sirf. rebuilds LinkedIn, Instagram and YouTube profiles to convert: bio, banner, featured posts and highlights that turn a visit into a follow, and a follow into a lead.

## Social media growth

sirf. runs content systems for social media growth: formats, series and a consistent publishing rhythm designed around the audience rather than trends, produced by an in-house media team (shoots, stills, edits).

## Branding

sirf. handles branding and brand identity: visual language, tone of voice and art direction, applied consistently across films, posts and pages.

## Everything sirf. does

- Personal branding for founders and leaders: positioning, voice, founder content, thought leadership
- Profile optimisation: LinkedIn, Instagram and YouTube profiles (bio, banner, featured posts, highlights) rebuilt to convert visits into followers and leads
- Content systems and social media growth (LinkedIn, Instagram, YouTube, short-form)
- Campaigns and launches
- Branding: identity and art direction
- Media: an in-house team for shoots, stills, edits and films
- Scaling and distribution: offer and pricing, ideal customer, sales process, channels and paid media

## How onboarding and the work go

1. Foundation: the client gets access to a client dashboard and answers onboarding questions. sirf. builds a custom growth roadmap (ideal customer, how to attract and convert them, what makes the brand different) and presents it on a one-on-one call.
2. Economics: sirf. analyses the business, KPIs and stats to find the lowest-hanging fruit, such as raising prices, targeting a higher-value ideal customer and adding a back-end offer, before working on top-of-funnel content.
3. Momentum: a dedicated account manager (the client's one point of contact) meets the client weekly in the first month, with content feedback at least three times a week.
4. Amplify: sirf. runs the content system that works and tightens the whole sales process, so organic attention converts into clients at a profit.

## What makes sirf. different

- Five clients at a time, never a sixth: each client gets full attention instead of a slice of it.
- One thing in focus per client at a time, finished properly before the next.
- One point of contact from start to finish; no handoffs to people the client hasn't met.
- Senior people on every deliverable.
- About six hours of the client's time per month, with regular check-ins with the account manager and content feedback three times a week.

## Who it is for

Founders and personal brands, consumer and D2C brands, VCs and startups, and creators and media businesses who care about quality and want a partner rather than a vendor.

## Principles (the sirf. method)

1. Listen: one conversation, done properly; learn the business before touching the brand.
2. Commit: one brief, one dedicated team.
3. Craft: the frame, the grade, the sound mix, the caption; the last 10% is where excellence lives.
4. Deliver: finished, on time, nothing half-done. Then the next thing.

## FAQ

- What is sirf.? A media and content house for personal branding, social media growth and branding, working with five clients at a time.
- Does sirf. do personal branding for founders? Yes; it is one of its main services.
- Can sirf. help grow social media? Yes, through content systems built around the audience.
- Can sirf. help scale a business with organic content? Yes: foundation and roadmap, fixing the economics, then amplifying content and the sales process.
- What does "sirf" mean? "Only" in Hindi (सिर्फ़) and Urdu (صرف).
- How do I start? Book a call at https://cal.com/prasan-singh/sirfyou or email sirfconvos@gmail.com.

Full answers: https://www.sirf.website/faq